Hungary participated for the first time with a country booth between 13 and 15 March 2016 at TAVOLA which is the most important international food fair in Belgium held in Kortrijk every two years. Hungary was represented by the Hungarian National Trading House and by the Hungarian Tourism Ltd. on a 60 sqm booth promoting premium category food products. High quality products under the brand name “Áldomás” have been introduced in Belgium on the occasion of the fair and 8 Hungarian food producers were present on the booth: Bakonyhús Kft., Civita Food Kft., Herbária Zrt., Merián Rt., Nárcisz Birtok, Panyolai Szilvórium Zrt., Tokaj Kereskedőház Zrt. and Univer Product Zrt. The Hungarian Embassy organized a VIP reception on the second day of TAVOLA with the participation of Belgian distributors and importers in order to support Hungarian food producers in entering the Belgian market. At the event H. E. Mr. Zoltán Nagy, Ambassador of Hungary to Belgium, Erzsébet Nagy, Director of the Promotion Ltd. of the Hungarian National Trading House and László Paris, Deputy Director of Food Sector delivered a welcome speech to the audience.